Presently, international hotel chains have established in what is becoming a world-known destination, especially following the Miss World beauty pageant in Crowne Plaza, a hotel along Yalong Bay. The resort in Sanya Bay, the Palm Beach Resort and Spa welcomed the first Miss China beauty pageant in modern times. The organizer Julia Morley was decided by Sanya to welcome the international pageant the following year.
In 2009 legendary hotel group Mandarin Oriental opened their first property in mainland China in the Dadong Hai area of Sanya.
Sanya attracts many Russian tourists as can be seen by many Russian signs throughout the city. There is a butterfly museum and a shell aquarium.




